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ALICE COOPER's 'School's Out' Featured In ARBY'S TV Ad

July 8, 2009

The BBQ Bacon Cheddar Roastburger is the star of Arby's new television ad, which shows us that children aren't the only ones who relish the last day of school. The spot, featuring ALICE COOPER's hit single "School's Out" depicts the faculty being just as excited — if not more so — than the students. As the final bell rings, students and teachers race to the parking lot and head to their local Arby's to celebrate. After a brief moment of awkward silence when the groups run into each other, everyone gets set to enjoy their favorite Roastburger sandwich.

"We can all relate to the excitement of getting out of school and having the carefree days of summer ahead of us," said Steve Davis, chief marketing officer. "Our BBQ Bacon Cheddar Roastburger is the perfect sandwich for summer and with special pricing through August, it's hard to resist.”

To celebrate the arrival of the taste of summer, Arby's will give away a free BBQ Bacon Cheddar Roastburger, with purchase of any size drink, on Thursday, July 9. Just text BBQ to 27297 (Arbys). The offer can be redeemed through July 19 at participating Arby's restaurants. Standard text rates apply. In addition, Arby's will showcase the sandwich, with a small fry and drink, as a value-priced $5 combo meal throughout the months of July and August.

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